Novartis’ Approach to Making Patients Feel Valued in Clinical Research

Summary:

In this podcast from the 2023 CRAACO: Clinical Research as a Care Option conference, Lani Hashimoto addresses how Novartis is investing time, energy and resources into how they are making patients feel valued and supported. 

Specifically:

• Implementing a program that engages patients, incorporating their journey while realizing business objectives including long-term participation and compliance
  
• Partnering with medical and clinical operations teams to streamline the patient experience by evaluating the study from the patients’ perspective
• Case study on the GRATITUDE project

To learn more about CRAACO: Clinical Research as a Care Option, visit CRAACOevent.com.

Lani Hashimoto

Associate Director, Patient Engagement Management

Novartis

Lani Hashimoto

Associate Director, Patient Engagement Management
Novartis

Lani Hashimoto is dedicated to connecting trials to patients with 25 years of clinical trial experience, operational expertise, and extensive industry relationships. Joining Novartis in October 2013, she has worked on innovation and operations teams. this year including grassroots efforts to engage with patients. In 2018, she joined the TransCelerate Patient Experience initiative and has been co-leading the team for the last two years. Lani recently transitioned to a patient engagement role in US late phase trials focused in the U.S.